Riptide Music Festival
In this hypothetical brand redesign, the target audience was young adults. To cater to this particular audience, the main visuals include bright colors, graphic imagery, and the reflection of the energy found at this alternative music festival. Found below are posters for the festival, wireframe and mockup for the festival's app, VIP wristbands, as well as apparel and a vinyl recording of the festival that would be available for pre-order.